This is the analytical component of our assessment structure – a scoring system created based on four major areas of the hospitality experience:
© ZENCOUNTER POINTS ®️
Albeit a total maximum of one thousand attainable points, the goal of the system lies not in an attempt to create rankings, but to deconstruct and identify highlights of each hotel as well as areas with room for improvement. After all, no one – or hotel – is perfect.
Nonetheless, there is always the perpetual pursuit of progress.
PHILOSOPHY
Subjective experiences like hospitality and wine-tasting can be depicted with vivid description and even technical vocabulary. Experiencing a resort or hotel stay, however, involves more than preferences for the flavor, bouquet and body of wines. To complement our design criticism approach, we employ an extensive checklist to assess the condition of different aspects of a particular establishment. An individual score or point is given for each particular aspect, for example, cleanliness of the bed or absence of insects and bugs in the room. An overall score is produced when all the individual points are tallied aggregately.
One should keep in mind that whether a hotel scores 600, 720 or 840 points is not final. It is a broad and helpful indicator of where that establishment is at, on its ongoing journey to create optimal experiences for its guests. Our analysis identifies areas of strength and weakness while facilitating discovery of opportunities for enhancement. Last but not least, we refuse to assign tiers and adjectives to score results to avoid potential misinterpretations.
Note: The element of price is excluded intentionally due to its subjectability and non-determinant role in the intrinsic quality of experiences.